UPA 2009 Presentation on Mobile Best Practices
Marking the Leap from Web to Mobile. Joint Presenation with Kris Mihalic of Yahoo!. Best Practices in Mobile User Experience Research.
About AnswerLab:
AnswerLab provides user experience research for Fortune 500 companies
who are passionate about creating great customer experiences. AnswerLab
helps clients improve websites, mobile devices and software throughout
the development process, from concept to launch to ongoing benchmarking.
AnswerLab's methods include usability sessions, ethnography studies,
mobile testing, focus groups, intercept surveys, and quantitative
user experience evaluations. In 2008, AnswerLab received the Premier Partner
Award from American Honda for excellence in user experience research.
AnswerLab's other clients include industry-leaders such as Yahoo!, eBay,
Intuit, PayPal, Genentech, ING Direct, and FedEx.
