AnswerLab Names Claudia Haase Director of Research
San Francisco, CA (PRWEB) June 18, 2009 -- AnswerLab, a leading San Francisco-based
user experience research firm, today announced that Claudia Haase has been
named Director of Research.
"We are pleased that Claudia will contribute her extensive experience in applying sound user research methods to building successful online businesses" said Dan Clifford, Co-Founder of AnswerLab. "Claudia's in-depth understanding of how user experience research fits within the product development cycle will be invaluable to our clients as we grow our team."
At AnswerLab,
Claudia will lead a team of researchers conducting quantitative
and qualitative user experience research. She will work closely with clients
to understand business needs and craft appropriate cost-effective solutions,
and will oversee project implementation and delivery. She joins Research
Director Danaus Chang, who also oversees a research team at AnswerLab.
Claudia comes to AnswerLab after 10 years of increasing responsibility
in the market research group at CNET/CBS Interactive, where she
led annual Global Network studies, Brand Affinity studies and research
for such sites as CBS.com, CBSNews.com, CBS Sports.com, CNET.com, GameSpot,
TV.com and Last.fm. Prior to CNET/CBS Interactive, she worked at
Mercer Management Consulting in San Francisco and was a research analyst
at UC Berkeley. She holds a B.A. in Psychology from UC Berkeley and an M.B.A.
from the Haas School of Business at UC Berkeley.
"AnswerLab's unique blend of research methodologies sets them apart
from other firms," said Claudia Haase. "I am thrilled to join
this strong team of researchers who share a dedication to delivering
high-quality, actionable research."
About AnswerLab:
AnswerLab provides user experience research for Fortune 500 companies
who are passionate about creating great customer experiences. AnswerLab
helps clients improve websites, mobile devices and software throughout
the development process, from concept to launch to ongoing benchmarking.
AnswerLab's methods include usability sessions, ethnography studies,
mobile testing, focus groups, intercept surveys, and quantitative
user experience evaluations. In 2008, AnswerLab received the Premier Partner
Award from American Honda for excellence in user experience research.
AnswerLab's other clients include industry-leaders such as Yahoo!, eBay,
Intuit, PayPal, Genentech, ING Direct, and FedEx.
