insights blog

It's easy to get swept up in AI industry trends—automated assistants, chatbots, predictive analytics—but what happens when those experiences don't connect with your users? By prioritizing user research and testing, product managers can avoid pitfalls and create solutions that are not only innovative, but also truly valuable and adoptable by users.

Building a successful product, and maintaining that product’s success, requires a deep understanding of your target audience at every stage of the product lifecycle. The work doesn’t stop at market launch—it continues at each stage of the product lifecycle. Quant research can provide data-driven insights to empower and inform your decision-making at every step.

The line between market research & UX research can be blurry at times. Here's our criteria for when to employ each type of research.