…Instead, AnswerLab offers a model that won’t take years to fully implement in order to have an influence on growing revenue, reducing costs, or increasing customer loyalty. This framework allows for more permutations of success and invites various players in the UX practice to influence change and collaborate for success.
Have you ever watched someone complete a form online? On their phone? It’s that type of frustration (or delight) that I observe on a regular basis in my job at AnswerLab. I have worked with a number of financial services clients, and it’s clear that the industry is getting the message on the importance of user experience to their business.
…there’s just one trend everyone should pay attention to this year and it’s what all of my clients do. I hope it becomes more than a trend but an integral part of our approach to products: Have empathy for your customers.
At AnswerLab, we love to try new online services. One exciting trend we’ve noticed is the increase of personalized shopping services, particularly in the food and fashion realm. There are many different takes on this trend, from employing real-life experts to creating great UX that anticipates the user’s needs.
AnswerLab Expert Christine Buchheit discusses best practices for designing dynamic prototypes for usability testing.
One way we build culture and foster growth at AnswerLab is by hosting monthly Learning Lunches, workshops on a variety of topics that are aimed at broadening our team’s personal and professional skillsets. Since we started hosting these events, we’ve covered topics ranging from building financial savviness to public speaking skills, to developing your own personal brand. […]
Last month I attended the ever-informative Designers + Geeks Meetup here in San Francisco featuring speakers from four local startups that are part of the emerging landscape of an on-demand economy. Speakers included Danny Salvatori of Luxe Valet, Joshua Scott of shipping app Shyp, Morgan Springer of Sprig, a dining app, and Amritha Prasad of […]
We’ve reached a ‘digital tipping point’ – by the end of 2014, digital interactions are predicted to influence 50 cents of every dollar spent in retail stores. Most companies acknowledge that a significant portion of their future growth will be driven by digital efforts, yet less than half believe their company has a clear digital […]
There is a lot of overlap between UX research and film. When we do research, we are (hopefully) watching and listening with the attention of a good actor. We’re working hard so we can convey a story or point of view to an eager audience of stakeholders. And if we pay enough attention to either […]
One week before I moved into my apartment, there was a fire in one of the downstairs units. My neighbor woke up to thick smoke and flames bursting from his oven. I admit that I was judgmental at first — who doesn’t know to turn off an oven? When I found myself face to face […]