We at AnswerLab are always delighted to see leading global companies – and our clients – taking user experience research seriously. Below is a great article from UX Magazine all about the UX transformation that is taking place at FedEx. In this interview, Tom Wicinski, VP of Digital Access Marketing at FedEx, and Brice Stokes, manager of digital user experience, speak about how they’ve implemented a UX discipline across FedEx and some of the initial challenges that they’ve encountered. You can find the article/interview here.
The main theme of the interview is internal evangelizing of user experience. Check out what AnswerLab has to say about that in our free report: Lessons from User Experience Leaders: Justifying UX Research to Business Stakeholders.
Tags: user experience research