It’s been said that scientific research consists of seeing what everyone else has seen, but thinking what no one else has thought.

AnswerLab prides itself on thinking differently about user experience research.  We are eager to uncover insights that haven’t been seen before and help industry leaders apply findings for improved products and services.

Through LabLog we share our observations in user experience, design and the fascinating and ever-changing web and mobile industries.  Posts from our team will discuss our research curiosities, investigations and discoveries.  We hope LabLog will help you to look at things differently, and to see what no one else has seen or thought before.

LabLog was created by the user experience research team at AnswerLab.  We conduct user experience research to help clients improve their websites, mobile applications and software. Our research helps clients make informed business decisions at crucial points in the product development lifecycle. Learn more.