An Expert Evaluation Can Bring Your Digital Strategy into Focus This time of year, the AnswerLab team consults with many of our clients who are in the thick of year-end planning for various User Experience projects – whether it be a site redesign, enhancement, or new app. As year-end deadlines draw near, there are often [...]
In the history of business, there have been a handful of examples of business functions that get their start as an idea adopted by a few early adopters and gradually make their way into the core fabric of the corporate world. In 1950 the idea of “Marketing” barely existed. Companies were essentially led by three [...]
Here at AnswerLab, we are frequently approached by organizations who want to take a successful website or desktop application and create a complimentary mobile or tablet application. There are a number of fairly obvious usability issues to consider when “going mobile.” Mobile and tablet devices have smaller screens than desktops and the keypads are typically [...]
During the past four months, I was part of something incredible – the 2012 Technovation Challenge! This national program pairs small groups of high school girls with women mentors within the technology industry, with the aim of inspiring girls to become entrepreneurs and see themselves as creators of technology. Each Wednesday evening for ten weeks, [...]
As a health initiative – part of AnswerLab’s four part Holistic Talent Program – we issued a Fitbit challenge for the month of May. With a little motivation and the help of a well designed digital tool, AnswerLabbers increase their steps per day by 46% over the course of a month.
Congratulations are in order for the providers of some of the year’s best digital user experiences. The list of yesterday’s Webby Award winners and nominees is full of examples of companies and individuals responding to user needs with elegant and engaging web, mobile and tablet solutions. We’re proud to have worked with several of this [...]
AnswerLab’s New York office is up and running in Manhattan’s Flatiron neighborhood. Only blocks away from Madison Square Park and the historical Flatiron Building, the new office space has come a long way in the past few months. Now we can work more closely (literally!) with our East Coast clients, as well as build relationships [...]
We recently conducted a field-based eye tracking study to understand what people find most compelling when viewing online dating profiles (study results). With a time constraint of one day to complete the sessions, we collected data from almost 40 people by intercepting café patrons and passersby in downtown San Francisco. Here’s how we were able [...]
At AnswerLab, we advise many companies that grapple with a substantial strategic challenge: How to ensure they provide a seamless, unified customer experience across channels, including online, mobile, brick-n-mortar, and phone. Zipcar is clearly rising to the challenge, providing a holistic user experience across touchpoints. After joining AnswerLab in July, I signed up for a [...]
AnswerLab has been at the forefront of mobile user experience research since 2005, when we helped Yahoo! develop their first mobile web site. With the launch of the iPhone 4S and voice-activated mobile experiences, we are confronting another game-changing way we engage with our mobile devices. It seems like an opportune time to reflect on [...]
