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Our latest observations in user experience research.

6 Cultural Considerations When Conducting
International UX Research

UX Research Abroad Stocksy Image

It’s easier than ever to share your digital products and services with people around the globe. But wherever you go in the world, people are different. Do you know how your customers in other countries are reacting to your digital products? These days, building a great digital experience for all of your users often means […]

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UX Trend Watch: New RX for Pharmaceutical Websites

Stethoscope on a keyboard

Pharmaceutical companies must meet the needs of many different types of visitors through the content on their drug websites. Imagine the last time you visited the doctor’s office. In addition to seeing your doctor, you may have interacted with a nurse who took your vitals and greeted you, an administrator who processed your paperwork, and […]

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UX Research Reveals How To Delight Mobile Users and Drive Conversions

Group of 5 adults with mobile devices

Despite consumers’ growing reliance on mobile websites, earlier research Google commissioned on mobile shopping revealed that consumers often found sites hard to navigate, poorly designed, and sparse in features. The Google AdWords team commissioned AnswerLab for mobile user experience research spanning 100 different mobile websites, which was specifically designed to fill a vast void in what we know […]

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Is Your Business Ready-To-Wearables?

Several fitness trackers on wrist

Several years ago during the holiday time, Answerlab evaluated various fitness trackers on the market and decided to make a strategic investment in a Fitbit for every employee.  This investment was part of our ongoing effort to make AnswerLab a great work environment, and a way to get our team thinking about the future of […]

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Why Most Users Don’t Care (or know) about
Responsive Design

Example of Starbucks Responsive Website in several sizes

The benefits of Responsive Design are well documented. A single code-base for your website across all platforms streamlines the future updates and redesigns and eliminates fragmentation. A single URL simplifies SEO and enables you to exert more control over your site visitors. And of course, it’s pretty cool watching your desktop website fluidly adapt its […]

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UX Trend Watch:
Financial Services and Financial Advisor Interactions

Client and financial advisor review information on a tablet

One of the most interesting aspects of working in user experience is the opportunity to observe the way technology disrupts and re-shapes behaviors and relationships in business. This is particularly true in the financial services sector, where the advisor/client relationship continues to evolve as financial tools and information become more widely accessible to consumers. Prior […]

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Moto X: The Well-Behaved New Kid in Town

Moto X Smartphone

When I was growing up, teachers always put me in charge of welcoming new kids; spending extra time to show them around, teaching them our cafeteria rules, and desperately trying to find what they were good at. Fast-forward 20-some years, and having to set up a new phone and learn its functionality always brings back […]

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FedEx Is Serious About UX


Think of the kinds of companies that might place such a high priority on user experience that they have entire departments devoted to it? What comes to mind? Google? Amazon? FedEx? Yes, FedEx. And for 5 years running, the FedEx Department of User Experience (DUX) has been organizing an off-site conference in Memphis to honor […]

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A Dose of UX: Healthcare Trends in the Digital Space


“Good health and good sense are two of life’s greatest blessings.” Publilius Syrius (1st Century B.C.) Our understanding of health and the human body certainly has made significant advances since the 1st Century B.C., and as we continue to make new discoveries and develop innovations, the landscape of healthcare changes every day. With healthcare more […]

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