Blog RSS Feed


Our latest observations in user experience research.

AnswerLab Needs Your Help to Get to SXSW!

Pebble smartwatches

  Exciting news! AnswerLab CEO Amy Buckner Chowdhry is teaming up with wearables industry veteran Kerry Bodine to conduct a research study on the design and usability of smartwatches. We’d love to share the results at SXSW in Austin, Texas next March — but we need your help to get there!     Please vote […]

Read More >

Top 7 Tips for Creating Mobile Healthcare User Experiences

Smartwatch and Mobile Device

Mobile Healthcare Is Here To Stay Healthcare is moving beyond the walls of the doctor’s office. Mobile technologies are supporting healthcare, making it more portable and personal. The proliferation of wellness and fitness apps is well documented, but mobile technology is also being used to support the practice of medicine. This infographic  shows just how […]

Read More >

UX Trend Watch: New RX for Pharmaceutical Websites

Stethoscope on a keyboard

Pharmaceutical companies must meet the needs of many different types of visitors through the content on their drug websites. Imagine the last time you visited the doctor’s office. In addition to seeing your doctor, you may have interacted with a nurse who took your vitals and greeted you, an administrator who processed your paperwork, and […]

Read More >

UX Research Reveals How To Delight Mobile Users and Drive Conversions

Group of 5 adults with mobile devices

Despite consumers’ growing reliance on mobile websites, earlier research Google commissioned on mobile shopping revealed that consumers often found sites hard to navigate, poorly designed, and sparse in features. The Google AdWords team commissioned AnswerLab for mobile user experience research spanning 100 different mobile websites, which was specifically designed to fill a vast void in what we know […]

Read More >

Is Your Business Ready-To-Wearables?

Several fitness trackers on wrist

Several years ago during the holiday time, Answerlab evaluated various fitness trackers on the market and decided to make a strategic investment in a Fitbit for every employee.  This investment was part of our ongoing effort to make AnswerLab a great work environment, and a way to get our team thinking about the future of […]

Read More >

Why Most Users Don’t Care (or know) about
Responsive Design

Example of Starbucks Responsive Website in several sizes

The benefits of Responsive Design are well documented. A single code-base for your website across all platforms streamlines the future updates and redesigns and eliminates fragmentation. A single URL simplifies SEO and enables you to exert more control over your site visitors. And of course, it’s pretty cool watching your desktop website fluidly adapt its […]

Read More >

UX Trend Watch:
Financial Services and Financial Advisor Interactions

Client and financial advisor review information on a tablet

One of the most interesting aspects of working in user experience is the opportunity to observe the way technology disrupts and re-shapes behaviors and relationships in business. This is particularly true in the financial services sector, where the advisor/client relationship continues to evolve as financial tools and information become more widely accessible to consumers. Prior […]

Read More >

Moto X: The Well-Behaved New Kid in Town

Moto X Smartphone

When I was growing up, teachers always put me in charge of welcoming new kids; spending extra time to show them around, teaching them our cafeteria rules, and desperately trying to find what they were good at. Fast-forward 20-some years, and having to set up a new phone and learn its functionality always brings back […]

Read More >