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Our latest observations in user experience research.

Is Your Business Ready-To-Wearables?

Several fitness trackers on wrist

Several years ago during the holiday time, Answerlab evaluated various fitness trackers on the market and decided to make a strategic investment in a Fitbit for every employee.  This investment was part of our ongoing effort to make AnswerLab a great work environment, and a way to get our team thinking about the future of […]

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Why Most Users Don’t Care (or know) about
Responsive Design

Example of Starbucks Responsive Website in several sizes

The benefits of Responsive Design are well documented. A single code-base for your website across all platforms streamlines the future updates and redesigns and eliminates fragmentation. A single URL simplifies SEO and enables you to exert more control over your site visitors. And of course, it’s pretty cool watching your desktop website fluidly adapt its […]

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UX Trend Watch:
Financial Services and Financial Advisor Interactions

Client and financial advisor review information on a tablet

One of the most interesting aspects of working in user experience is the opportunity to observe the way technology disrupts and re-shapes behaviors and relationships in business. This is particularly true in the financial services sector, where the advisor/client relationship continues to evolve as financial tools and information become more widely accessible to consumers. Prior […]

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Moto X: The Well-Behaved New Kid in Town

Moto X Smartphone

When I was growing up, teachers always put me in charge of welcoming new kids; spending extra time to show them around, teaching them our cafeteria rules, and desperately trying to find what they were good at. Fast-forward 20-some years, and having to set up a new phone and learn its functionality always brings back […]

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FedEx Is Serious About UX


Think of the kinds of companies that might place such a high priority on user experience that they have entire departments devoted to it? What comes to mind? Google? Amazon? FedEx? Yes, FedEx. And for 5 years running, the FedEx Department of User Experience (DUX) has been organizing an off-site conference in Memphis to honor […]

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A Dose of UX: Healthcare Trends in the Digital Space


“Good health and good sense are two of life’s greatest blessings.” Publilius Syrius (1st Century B.C.) Our understanding of health and the human body certainly has made significant advances since the 1st Century B.C., and as we continue to make new discoveries and develop innovations, the landscape of healthcare changes every day. With healthcare more […]

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RITE – When you need to know which way to go fast!

Indian Jones running from a boulder

While in-depth user research is invaluable for honing insights throughout the development cycle, some design and development teams will benefit from studies with a rapid turnaround time, performed with fewer participants than a traditional study. These zippy studies identify the low-hanging fruit and suggest ways to move forward quickly in order to speed the design […]

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Data To Decide: A Model To Predict The Impact Of UX Changes


Businesses have more ways than ever to reach consumers, and consumers have access to more online information than ever before. At any one time, your customers may have access to their smartphones, tablets, or PCs to interact with your services, products, or brands. Even on a particular device, your customers may elect to use an […]

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The Formula for A-ha! UX Insights: How Much + Why

Blog_lucy _desi

Kirk and Spock, Bert and Ernie, Butch Cassidy and the Sundance Kid – pop culture is full of dynamic duos who are better together than alone. As user researchers we could learn a little something from these pairs. All too often we divide our research into separate bins – those that involve quantitative methods that […]

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