Successful product innovation doesn’t just happen. It originates with creativity, but it also requires careful, systematic execution. Innovation expert and Priceline.com founding team member Jeff Hoffman shared this counsel in a webcast for AnswerLab clients. I had the pleasure of interviewing Jeff for the webcast, where we discussed a variety of topics focused on the [...]
At AnswerLab, employees receive an annual “tech benefit,” an allowance that encourages us to purchase new digital tools and technologies to make our work or personal lives easier and to try out innovations in user experience. My most recent purchase, TripIt Pro, is a travel planning app that creates a detailed itinerary by scraping data [...]
This may be surprising coming from someone who devotes her professional life to user experience, but I resisted the urge to get an iPad until last year. And I admit, I bought it out of sheer curiosity. And I confess to being cynical at first about its virtues. I just wasn’t sure how this device [...]
What can five high school girls do with a great mobile app idea in just twelve weeks? The Technovation Challenge team I recently mentored identified a problem in their community, built an Android app prototype from scratch to solve this problem, and pitched it to judges from around the world. Yes, after winning Regionals with [...]
By now, you’ve heard all the buzz about Sheryl Sandberg’s new book Lean In and the ways for women to think about their career. After reading this book and attending the Accenture International Women’s Day, I realized this concept isn’t just for women. Men can get a lot out of this book, too. Regardless of [...]
While usability testing is critical to ensuring overall success of an experience, it’s not the only user testing method going. We want to share a quick cheat sheet to some of the most effective UX research methods we practice here at AnswerLab that you may not have tried. Learn what they are, when to use them, and why you should.
Technology is shaking up healthcare – and not just with advances in medical devices and electronic medical records. Each of us is poised to become our own mobile lab simply by harnessing technology that’s already in our pockets. While the health-minded have been using mini devices to monitor daily movement (e.g. Fitbit) or track their [...]
Given my background in digital user experience research and psychology, it’s perhaps no surprise that I was immediately intrigued when I first heard of Lumosity. Many of us go to great lengths to make sure our body is and stays fit. But what do we do to make sure our brain stays fit? Science suggests: play games!
I recently read the article What’s The Future Of The Sharing Economy? It got me thinking about the new opportunities made possible by our increased connectivity. Technology is enabling people to share goods, time, and expertise very efficiently and in a way that creates new streams of income for the people who join in these [...]
A new season of Mad Men begins on April 7, and with it may come continued exposure to the critical role of focus groups in market research. Focus groups have become objects of scorn by some, bogged down with a bad rap for pitfalls like “group think,” dominant or under-engaged respondents, and participants a bit [...]