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Our latest observations in user experience research.

Journey to Discovery and Delight:
5 Benefits of Journey Maps

compass

What led your last ten users to your site? How does your product help each user achieve her goals? What solutions are offered by another company that are easier to use (or cheaper) than your product? Journey maps can help you understand where your product fits in the context of a users busy life, and [...]

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RITE – When you need to know which way to go fast!

Indian Jones running from a boulder

While in-depth user research is invaluable for honing insights throughout the development cycle, some design and development teams will benefit from studies with a rapid turnaround time, performed with fewer participants than a traditional study. These zippy studies identify the low-hanging fruit and suggest ways to move forward quickly in order to speed the design [...]

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Data To Decide: A Model To Predict The Impact Of UX Changes

uxpect-icon_blog

Businesses have more ways than ever to reach consumers, and consumers have access to more online information than ever before. At any one time, your customers may have access to their smartphones, tablets, or PCs to interact with your services, products, or brands. Even on a particular device, your customers may elect to use an [...]

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The Formula for A-ha! UX Insights: How Much + Why

Blog_lucy _desi

Kirk and Spock, Bert and Ernie, Butch Cassidy and the Sundance Kid – pop culture is full of dynamic duos who are better together than alone. As user researchers we could learn a little something from these pairs. All too often we divide our research into separate bins – those that involve quantitative methods that [...]

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Grooming a Herd of UX Unicorns

unicorn drawing on notebook paper

I recently had the opportunity to hear Jared Spool address a packed BayCHI audience to discuss what makes a great experience designer. Titled “It’s a Great Time to be a UX Designer,” the talk reminded us about the growing demand for quality UX designers, or as Spool refers to them, “unicorns.” These unicorns are people [...]

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3 UX Elements of Game Changing Tablet Apps

Tablet apps

A Sneak Peek at AnswerLab’s Upcoming White Paper It’s not just about screen size.  Or what’s within arm’s reach.  Statistics are piling up about how people use the various devices they have at their disposal for different reasons.  At any one time, you may have access to your smartphone, tablet, PC, or TV but you [...]

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5 Proven Ideas To Spur Innovation

golden purpose

Successful product innovation doesn’t just happen. It originates with creativity, but it also requires careful, systematic execution. Innovation expert and Priceline.com founding team member Jeff Hoffman shared this counsel in a webcast for AnswerLab clients. I had the pleasure of interviewing Jeff for the webcast, where we discussed a variety of topics focused on the [...]

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TripIt Pro Knows Travelers: The App Proves It

Mobile Phone with trip it mobile app screen

At AnswerLab, employees receive an annual “tech benefit,” an allowance that encourages us to purchase new digital tools and technologies to make our work or personal lives easier and to try out innovations in user experience. My most recent purchase, TripIt Pro, is a travel planning app that creates a detailed itinerary by scraping data [...]

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