Mobile sites have evolved into a critical consumer touchpoint that impacts retention and conversion and ultimately the overall value of a brand. With 24/7 access, a mobile site is an essential element of a cross-platform, full digital strategy, allowing brands to deliver marketing or unique experiences in a totally different way from other channels. That’s why it is crucial to quantitatively measure the user experience on a mobile site to understand behaviors on the channel, track KPIs, ensure the user experience is optimized, and identify pain points and strategies for ongoing enhancements to drive overall engagement and provide an exceptional user experience.
It’s no secret that the world is becoming a smaller place with the wide array of digital products and services that are available today. The expansion of broadband service and the proliferation of Internet-enabled mobile devices are making it easier for businesses to connect with global audiences growing in both affluence and influence. International expansion [...]
Online gaming is no longer the purview of hard core, up-all-night enthusiasts. The newest games that are successful at broadening market adoption have lowered barriers to entry, incorporated motivational drivers for the larger audience (e.g. social elements), and improved their viral expansion loop. Ensuring strong growth within the increasing revenue opportunities of these markets leads [...]
The Importance of Competitive Usability Benchmarking Testing your newly designed website or application with real users is crucial to ensuring success. Benchmarking your product against other competitors, however, will give you added insights into your strengths and weaknesses and allow you to benefit from added knowledge about the competition. As an example, a financial services [...]