…there’s just one trend everyone should pay attention to this year and it’s what all of my clients do. I hope it becomes more than a trend but an integral part of our approach to products: Have empathy for your customers.
Need to kick start discovery of a new product or service, but not sure what to build? A diary study provides you a window into your customers’ and potential customers’ lives without leaving your office.
Too often copy gets saved for last. Placing emphasis on the layout, look, and feel of a site or application while failing to address its written content can be a critical mistake. Copy is an integral part of the user experience, and leaving it out of the test plan means developers can miss key opportunities to improve upon the value proposition, nomenclature, contextual help, and instructional and error messaging that guide and engage users.
When I learned that Ben and Jerry launched a new flavor called Schweddy Balls, it put a smile on my face. I appreciated that the brand provided me with an unexpected and fun memory of a classic Saturday Night Live skit. Here’s a brand that knows how to have some fun, even if they risked […]