By now, you’ve heard all the buzz about Sheryl Sandberg’s new book Lean In and the ways for women to think about their career. After reading this book and attending the Accenture International Women’s Day, I realized this concept isn’t just for women. Men can get a lot out of this book, too. Regardless of [...]
As we move forward on our mission to be the most trusted source for user experience research in the world, we are fully aware that our success depends almost exclusively on our ability to attract and retain a talented team. In looking back over the past few years, I’ve identified three initiatives that I think [...]
At AnswerLab, our mission is to improve the digital world. Central to that mission is delivering outstanding user experience research to our clients, but another way we work towards it is to actively seek out digital (and non-digital!) opportunities to have a positive impact on our community. Our Giving Back approach is multi-pronged, including team [...]
As the Research Director leading our 2012 initiative to substantially grow our research team in the coming year, many people ask me the secret to finding the great talent that we’re known for. There are a few challenges – the industry is booming and competition for the best candidates can be fierce. Also, unlike some [...]
As a health initiative – part of AnswerLab’s four part Holistic Talent Program – we issued a Fitbit challenge for the month of May. With a little motivation and the help of a well designed digital tool, AnswerLabbers increase their steps per day by 46% over the course of a month.
AnswerLab’s New York office is up and running in Manhattan’s Flatiron neighborhood. Only blocks away from Madison Square Park and the historical Flatiron Building, the new office space has come a long way in the past few months. Now we can work more closely (literally!) with our East Coast clients, as well as build relationships [...]
Recently, AnswerLab conducted a research program to determine the correct direction for a global media’s site design. Across the US and Asia, the same concept was selected by both sets of users. The users’ underlying reasoning and thought process was unexpectedly enlightening. Digging deep into a user’s preferences is a major part of user testing, [...]