The AnswerLab team is honored to be recommended as a user experience research partner in Forrester’s new report on improving digital experiences. The report is an instructive compilation of tactics to help customer experience professionals understand how to improve digital experiences, redesign them, and ensure they align with business objectives. The number one best practice [...]
On any given day, a consumer may experience a brand on a website, through social media, on blogs, or by reading e-mail–all while browsing on her smartphone, her tablet, or her computer at home or work. She may interact with a brand in a real brick-and-mortar store, through a letter or flyer she receives in [...]
At AnswerLab, we advise many companies that grapple with a substantial strategic challenge: How to ensure they provide a seamless, unified customer experience across channels, including online, mobile, brick-n-mortar, and phone. Zipcar is clearly rising to the challenge, providing a holistic user experience across touchpoints. After joining AnswerLab in July, I signed up for a [...]
