Given my background in digital user experience research and psychology, it’s perhaps no surprise that I was immediately intrigued when I first heard of Lumosity. Many of us go to great lengths to make sure our body is and stays fit. But what do we do to make sure our brain stays fit? Science suggests: play games!

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The AnswerLab team is honored to be recommended as a user experience research partner in Forrester’s new report on improving digital experiences. The report is an instructive compilation of tactics to help customer experience professionals understand how to improve digital experiences, redesign them, and ensure they align with business objectives. The number one best practice [...]

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