Lablog

Our latest observations in user experience research.

Tag Archive: holistic user experience

Putting User Experience in Context

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Here at AnswerLab, we are frequently approached by organizations who want to take a successful website or desktop application and create a complimentary mobile or tablet application. There are a number of fairly obvious usability issues to consider when “going mobile.” Mobile and tablet devices have smaller screens than desktops and the keypads are typically [...]

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Zipcar Puts the Customer in the Driver’s Seat and Delivers a Holistic User Experience

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At AnswerLab, we advise many companies that grapple with a substantial strategic challenge: How to ensure they provide a seamless, unified customer experience across channels, including online, mobile, brick-n-mortar, and phone. Zipcar is clearly rising to the challenge, providing a holistic user experience across touchpoints. After joining AnswerLab in July, I signed up for a [...]

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