Choosing the right user experience research partner is a significant decision. Watermark Consulting conducted an analysis of customer experience leaders and laggards that showed the stock performance of customer experience leaders outperformed the S&P 500 by 27% over a five-year period. Choosing the wrong research partner can truly impact the core success of your company. [...]
It’s no secret that the world is becoming a smaller place with the wide array of digital products and services that are available today. The expansion of broadband service and the proliferation of Internet-enabled mobile devices are making it easier for businesses to connect with global audiences growing in both affluence and influence. International expansion [...]
Recently, AnswerLab conducted a research program to determine the correct direction for a global media’s site design. Across the US and Asia, the same concept was selected by both sets of users. The users’ underlying reasoning and thought process was unexpectedly enlightening. Digging deep into a user’s preferences is a major part of user testing, [...]
