Businesses have more ways than ever to reach consumers, and consumers have access to more online information than ever before. At any one time, your customers may have access to their smartphones, tablets, or PCs to interact with your services, products, or brands. Even on a particular device, your customers may elect to use an [...]
Kirk and Spock, Bert and Ernie, Butch Cassidy and the Sundance Kid – pop culture is full of dynamic duos who are better together than alone. As user researchers we could learn a little something from these pairs. All too often we divide our research into separate bins – those that involve quantitative methods that [...]
Why Do You Need A Heat Map? Do you have a website page, a storyboard, concept, or some other type of visual stimuli you want in-depth feedback on? Would you want to see what elements of the visual resonate, catch people’s eyes, engage, or stand out? Would you want to see what turns people off, [...]
Mobile sites have evolved into a critical consumer touchpoint that impacts retention and conversion and ultimately the overall value of a brand. With 24/7 access, a mobile site is an essential element of a cross-platform, full digital strategy, allowing brands to deliver marketing or unique experiences in a totally different way from other channels. That’s why it is crucial to quantitatively measure the user experience on a mobile site to understand behaviors on the channel, track KPIs, ensure the user experience is optimized, and identify pain points and strategies for ongoing enhancements to drive overall engagement and provide an exceptional user experience.
Choosing the right user experience research partner is a significant decision. Watermark Consulting conducted an analysis of customer experience leaders and laggards that showed the stock performance of customer experience leaders outperformed the S&P 500 by 27% over a five-year period. Choosing the wrong research partner can truly impact the core success of your company. [...]
It’s no secret that the world is becoming a smaller place with the wide array of digital products and services that are available today. The expansion of broadband service and the proliferation of Internet-enabled mobile devices are making it easier for businesses to connect with global audiences growing in both affluence and influence. International expansion [...]
The Importance of Competitive Usability Benchmarking Testing your newly designed website or application with real users is crucial to ensuring success. Benchmarking your product against other competitors, however, will give you added insights into your strengths and weaknesses and allow you to benefit from added knowledge about the competition. As an example, a financial services [...]