Case Studies
Examples of our leading user experience research.
At AnswerLab, our work reflects the unique challenges and needs of our clients. As our case studies show, we provide customized solutions across a range of industries—all designed to deliver strategic insights into how your users think and behave.
 | Wikipedia Develops Cross-Platform Mobile StrategyThe Wikimedia Foundation partnered with AnswerLab for help identifying needs and opportunities to inform their mobile strategy across multiple device platforms.Industry: Social Media |
 | Electronic Arts Develops Qualitative-Metric Framework for Mobile Game DevelopmentElectronic Arts approached AnswerLab to learn how to design a suite of their popular PC games as a mobile app.Industry: Gaming |
 | Innovative Research Methods Drive PayPal's Digital WalletPayPal needed to understand the end-to-end in-store shopping experience, both domestically and in Europe, to drive new product innovation in mobile and online payments.Industry: Financial Services, e-Commerce |
 | Fortune 100 e-Commerce and Consumer Goods Companies Seek Understanding of Social Media ShoppingThe leading e-commerce site and one of the largest U.S. consumer goods companies partnered with AnswerLab for help understanding the shopping experience on the most popular social media site.Industry: e-Commerce, Consumer Goods, Social Media |
 | Major Pharmaceutical Company Seeks New Approach for Displaying Drug Safety InformationA leading pharmaceutical company partnered with AnswerLab to re-evaluate the way its drug websites displayed safety information to patients.Industry: Pharmaceutical, e-Marketing |
 | Global Freight and Logistics Company Evaluates Opportunity for New Web and Mobile ToolA global Fortune 100 company partnered with AnswerLab for help identifying the market opportunity for a new Internet and mobile service.Industry: Freight/Logistics |
 | Worldwide Consumer Products Company Develops International Website Strategy to Address Local NeedsA worldwide consumer products company sought international user experience research expertise from AnswerLab to benchmark their website experience, understand visitor expectations, and learn critical regional differences across North America, South America, Europe and Asia in preparation for a major site overhaul.Industry: Consumer Products |
 | Optimizing an On-Location Customer KioskA nationwide outdoor apparel retailer was planning to roll out in-store kiosks to reinforce their strong brand image and allow customers to gather more information about products, order items that weren’t available in stores, and learn how professional athletes use the products.Industry: Retail |
 | Two Weeks to Learn How to Improve Customer LoyaltyTo increase customer loyalty, a leading financial information site wanted to improve its site navigation and layout of key stock information pages.Industry: Financial Services |
 | Improving an Online Customer Portal and Reducing Call Center VolumeAnswerLab was asked to determine customer pain points on this portal, and to provide data-driven recommendations to improve the online customer experience.Industry: Product Safety |
 | Studying the Competition to Improve a Financial Services SiteA leading financial services company wanted to optimize its web experience for a particular service.Industry: Financial Services |
 | Media Company Discovers How to Improve Product in Conceptual StageA top online media company developed a new concept for displaying search results. Before investing additional development resources, the company needed to obtain user input to determine the likelihood of product adoption and uncover additional needs that could be met by the product.Industry: Media |
 | Automotive Manufacturer Needs Benchmarks for Website RedesignThe OEM and the agency asked AnswerLab to assist with an online customer experience benchmark study to answer their burning questions.Industry: Automotive |