The following case studies provide a few examples of our ability to creatively develop custom research solutions to answer a variety of key business questions.
Remote Usability Testing
A globally-known product compliance firm asked AnswerLab how they could reduce customer service call volume by improving their online customer experience.
A globally-known product compliance firm asked AnswerLab how they could reduce customer service call volume by improving their online customer experience.
RITE Study
A leading financial information site had a tight deadline to redesign key pages. AnswerLab helped quickly identify which features made navigation easier in order to improve customer loyalty.
A leading financial information site had a tight deadline to redesign key pages. AnswerLab helped quickly identify which features made navigation easier in order to improve customer loyalty.
Lab-based Usability Testing for Mobile
AnswerLab helped optimize a complex mobile service offering for a major media company by analyzing the needs and behaviors of their users.
AnswerLab helped optimize a complex mobile service offering for a major media company by analyzing the needs and behaviors of their users.
Participatory Case Study
A leading online media company learned how to optimize search results to improve user satisfaction.
A leading online media company learned how to optimize search results to improve user satisfaction.
Card-Sorting Study
A leading real estate site wanted to improve user engagement by developing a more intuitive interface.
A leading real estate site wanted to improve user engagement by developing a more intuitive interface.
Open Web Research
A financial services company found out how its site stacked up against competitive offerings, and made significant improvements to increase product adoption.
A financial services company found out how its site stacked up against competitive offerings, and made significant improvements to increase product adoption.
Website Intercept Study
One of the world's leading auto manufacturers and their interactive agency asked AnswerLab to make recommendations for how to improve a brand site in the coming year.
One of the world's leading auto manufacturers and their interactive agency asked AnswerLab to make recommendations for how to improve a brand site in the coming year.
Prototype Testing
A leading e-commerce company asked AnswerLab to develop a method to test new payment options and help develop effective messaging during the checkout process.
A leading e-commerce company asked AnswerLab to develop a method to test new payment options and help develop effective messaging during the checkout process.
Large-Sample User Expectation Surveys
One of the leading providers of financial information collaborated with AnswerLab to benchmark, and ultimately improve, the user experience of their web site.
One of the leading providers of financial information collaborated with AnswerLab to benchmark, and ultimately improve, the user experience of their web site.
Shop-Along Observation & Interviews
A nationwide outdoor apparel retailer and its design agency partnered with AnswerLab to improve the user experience of their in-store kiosks before a national rollout.
A nationwide outdoor apparel retailer and its design agency partnered with AnswerLab to improve the user experience of their in-store kiosks before a national rollout.
