AnswerLab reports offer strategic insights into how real users think and behave. With a focus on the most pressing business problems in the world of digital content and interaction, AnswerLab reports provide solutions rooted in primary user experience research.
To Drive App Success, Shape Marketing Around Your Users
For: App Developers and Marketers
- Today’s users have myriad apps to choose from within the various app stores and markets – creating a challenge for app developers and marketers who want to get their apps noticed
- Understanding how mobile consumers make decisions about which apps to buy can help app developers and marketers craft effective messaging and content that best resonates with target users
- At each stage of the app purchase decision-making funnel – from Awareness through Retention – consumers rely on key pieces of information to decide which apps best meet their needs
- To draw attention to their apps, drive downloads, and boost customer loyalty, app developers and marketers should create messaging, information, and creative that addresses their target consumers’ needs through every stage of the funnel
Crafting A Winning Digital Content Strategy Across Mobile Platforms
For: Digital Content Owners and Digital Marketers
- Changes to the device landscape and the rise of ubiquitous connectivity are driving changes in the way users expect to consume and interact with your content
- New platforms like the iPad and other touchscreen tablet devices present a challenge for content owners and digital marketers who must meet consumers’ needs on these new devices
- Consumers have high expectations – they want contextual, device-agnostic, on-demand content available on the go
- To ensure a great experience on every mobile platform, content owners and digital marketers need to understand the user – what content they want, and where and when they want to consume it
- Knowing the user will enable content owners and digital marketers to successfully mix content types, functionality, features, navigation, and level of personalization and context for each mobile platform
Justifying UX Research
For: User Experience Research Professionals
- Companies are making tough decisions about prioritizing research initiatives across a varied set of business stakeholders
- Justifying user experience research projects can prove difficult when going up against product management and marketing initiatives for time and budget
- UX leaders ensure that their projects stay high priority by creating a strong business case that shows how research insights will have an impact on the all-important bottom and top lines
