Field-Based Eye-Tracking Study on Online Dating Sites
Eye-tracking technology shows where users are looking on a web page to help determine optimal layout of content. Now eye-tracking research can take place in the field with portable eye-tracking technology from Tobii. Learn how AnswerLab executed an eye-tracking study on online dating sites in just eight hours with nearly 40 participants in a San Francisco cafe, and see what kinds of insights eye-tracking can yield.
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