AnswerLab reports offer strategic insights into how real users think and behave. With a focus on the most pressing business problems in the world of digital content and interaction, AnswerLab reports provide solutions rooted in primary user experience research.
How to Elevate Customer Experience in Your Company: Lessons from Customer Experience Leaders
For: User Experience Executives and Champions
AnswerLab interviewed customer experience executives from Fortune 500 companies in a variety of industries to learn how they craft a customer-centered strategy for delivering great experiences across multiple touch points. In this white paper, we share their accomplishments in proliferating a customer focus across business units and channels. You will learn concrete steps you can take in your organization to:
- Elicit executive support for customer experience efforts;
- Create alignment across business units to execute them;
- Develop a culture of customer focus.
To Drive App Success, Shape Marketing Around Your Users
For: App Developers and Marketers
- Today’s users have myriad apps to choose from within the various app stores and markets – creating a challenge for app developers and marketers who want to get their apps noticed
- Understanding how mobile consumers make decisions about which apps to buy can help app developers and marketers craft effective messaging and content that best resonates with target users
- At each stage of the app purchase decision-making funnel – from Awareness through Retention – consumers rely on key pieces of information to decide which apps best meet their needs
- To draw attention to their apps, drive downloads, and boost customer loyalty, app developers and marketers should create messaging, information, and creative that addresses their target consumers’ needs through every stage of the funnel
Crafting A Winning Digital Content Strategy Across Mobile Platforms
For: Digital Content Owners and Digital Marketers
- Changes to the device landscape and the rise of ubiquitous connectivity are driving changes in the way users expect to consume and interact with your content
- New platforms like the iPad and other touchscreen tablet devices present a challenge for content owners and digital marketers who must meet consumers’ needs on these new devices
- Consumers have high expectations – they want contextual, device-agnostic, on-demand content available on the go
- To ensure a great experience on every mobile platform, content owners and digital marketers need to understand the user – what content they want, and where and when they want to consume it
- Knowing the user will enable content owners and digital marketers to successfully mix content types, functionality, features, navigation, and level of personalization and context for each mobile platform
