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Crafting A Winning Digital Content Strategy Across Mobile Platforms

Executive Summary

Thanks to changes in the device landscape and the rise of ubiquitous connectivity, the way users expect to consume and interact with your content is constantly evolving. And with the introduction of the iPad and the emergence of the touchscreen tablet market, content owners and digital marketers are faced with the challenge of meeting consumers’ needs on an entirely new platform. Consumers already want content available on-the-go, and many have embraced the idea of on-demand, device-agnostic, contextual media and information; the market is prime for great content experiences across mobile devices. But how can content owners and digital marketers ensure that their users have a valuable – or even delightful – experience when consuming and interacting with their content on every mobile platform? The first and most important step: understand the user. Then determine what content they want, and where and when they want to consume it. By getting to know the user, content owners and digital marketers can craft the most successful mix of content types, functionality, features, navigation, and level of personalization and context for each mobile platform.

 

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