Lessons from User Experience Leaders: Justifying UX Research to Business Stakeholders
Ensuring UX Research Has a Seat at the Product Development Table
With research and marketing budgets stretched thin, companies must make tough decisions about prioritizing research initiatives across a varied set of business stakeholders. For User Experience (UX) professionals, web site designers, and interactive marketers and agencies, justifying research projects can prove difficult when going up against product management and marketing initiatives. User Experience leaders successfully ensure that their projects stay at the top of the research priority list by creating a strong business case that shows how insights gleaned from the research will have an impact on the all-important bottom and top lines.
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