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Reports

Reports and Original Research from AnswerLab

2011 Digital Marketing Outlook

Conducted by the Society of Digital Agencies (SoDA) and AnswerLab

The 2011 Digital Marketing Outlook (DMO) study includes survey findings from over 650 marketers, agencies and technologists across the digital landscape that reveal their:

  • strategic priorities
  • budget plans
  • hiring strategies
In addition to the survey results, the DMO includes articles and case studies from SoDA’s member agencies around the world and contributions from an Advisory Board of senior marketers from General Motors, Sears, S.C. Johnson, Wrigley, Kimberly-Clark, Island Def Jam, MTV Networks, Adobe, and many others.

 

2011 Planned Investment in Digital

 

 

Download the free report by submitting your information below. (PDF, 11MB, 199 pages)

 

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