Qualitative and Quantitative User Experience Research

Excellence in user experience research

AnswerLab has helped us quickly pinpoint how to meet the needs of our consumers while guiding us towards our strategic objectives. Their recommendations have been clear, actionable and have generated the results we strive for. AnswerLab has helped our team make better decisions and made our products better for our consumers.

James M. Herrera
Director, Strategy
Designory/TDP

AnswerLab conducts custom user experience research that provides actionable insights into customer experience with websites, software and mobile devices. We can work with you at any phase of product development - from concept testing to implementation to ongoing benchmarking and tracking.

Conducting qualitative research allows you to uncover the underlying perceptions and motivations of your users, and how that information can improve your web site, mobile application or product development initiative. For example:

Lab-Based Usability Studies – watch users interact with your product in a controlled lab setting.
- RITE Studies
  Rapid Iterative Testing and Evaluation – Build user feedback into your rapid development cycle. Read a case study.
- Card Sorting
  Uncover users’ mental models about how site content should be organized Read a case study.
- Participatory Design
  Work with users directly to generate ideas and explore design concepts Read a case study.
- Mobile Testing
  Find out how users interact with mobile applications. Read a case study.
Remote Usability Testing - Reach users around the nation or the globe through online sessions. Read a case study.
Eye-Tracking - Find out where users are looking on the page to help determine optimal layout of content.
Field Studies/Ethnography - How does the product or service fit into the context of the everyday user experience? Read a case study.
Focus Groups - Get user feedback in a group setting.
- Concept Testing
  Understand how users react to multiple concepts before investing in development
- Ad Testing
  Find out how users will react to ads before launch
Stakeholder Interviews - Understand the needs and goals of disparate internal teams to align expectations before development begins.

Conducting quantitative research allows you to collect and interpret data from large samples of target users, giving you confidence in the insights about user attitudes and behavior. For example:

Live Website Benchmarking Study - Measure the attitudes, satisfaction and behavior of users.
- Intercept Study
  Recruit users as they visit your site to understand how they navigate your site and what they think along the way. Read a case study.
- Large Sample Panel-Recruited Study
  Solicit members of your target audience from an online panel to learn how they perceive your web site. Read a case study.
Competitive Assessment
Understand the strengths and weaknesses of your site versus the competition.
Open Web Research
Give users tasks to complete and track where they go throughout the internet to get a real-world understanding how they find information about your category.
Concept & Prototype Testing
Identify issues regarding features and messaging before completing development. Read a case study.
Interactive Ad Testing
Determine how well interactive ads or micro-sites resonate with users, and what improvements can be made.

Not sure which method is right for your project? Our process will help you decide. Contact AnswerLab and we’ll help you get started.