The AnswerLab approach to qualitative research focuses on uncovering the underlying perceptions and motivations of your users, and how that information can improve your web site, mobile application or product development initiative. Our most successful approaches include:
- Lab-Based Usability Studies – watch users interact with your product in a controlled lab setting.
- RITE Studies
Rapid Iterative Testing and Evaluation – Build user feedback into your rapid development cycle. Read a case study. - Card Sorting
Uncover users’ mental models about how site content should be organized Read a case study. - Participatory Design
Work with users directly to generate ideas and explore design concepts Read a case study. - Mobile Testing
Find out how users interact with mobile applications. Read a case study.
- RITE Studies
- Remote Usability Testing - Reach users around the nation or the globe through online sessions. Read a case study.
- Eye-Tracking - Find out where users are looking on the page to help determine optimal layout of content.
- Field Studies/Ethnography - How does the product or service fit into the context of the everyday user experience? Read a case study.
- Focus Groups - Get user feedback in a group setting.
- Concept Testing
Understand how users react to multiple concepts before investing in development - Ad Testing
Find out how users will react to ads before launch
- Concept Testing
- Stakeholder Interviews - Understand the needs and goals of disparate internal teams to align expectations before development begins.
Learn more about our quantitative research.
Not sure which method is right for your project? Our process will help you decide. Contact AnswerLab and we’ll help you get started.
