The AnswerLab approach to quantitative research focuses on collecting and interpreting data from large samples of target users, giving you confidence in the insights about user attitudes and behavior. Our most successful methodologies include:
- Live Website Benchmarking Study - Measure the attitudes, satisfaction and behavior of users.
- Intercept Study
Recruit users as they visit your site to understand how they navigate your site and what they think along the way. Read a case study. - Large Sample Panel-Recruited Study
Solicit members of your target audience from an online panel to learn how they perceive your web site. Read a case study.
- Intercept Study
- Competitive Assessment
Understand the strengths and weaknesses of your site versus the competition. - Open Web Research
Give users tasks to complete and track where they go throughout the internet to get a real-world understanding how they find information about your category. - Concept & Prototype Testing
Identify issues regarding features and messaging before completing development. Read a case study. - Interactive Ad Testing
Determine how well interactive ads or micro-sites resonate with users, and what improvements can be made.
Learn more about our qualitative research.
Not sure which method is right for your project? Our process will help you decide. Contact AnswerLab and we’ll help you get started.
