Through usability testing AnswerLab helps clients break down barriers to adoption, reduce online dropoffs, increase registrations, and better meet the specific needs of users. We recommend conducting usability studies in the Design and Specification stage of development. Understanding user needs early in the development process is much less costly and time-consuming than reacting to necessary changes at a later stage.
Lab-based Usability Testing:
Take the guesswork out of your design and development process.. Moderated 1:1 sessions provide key usage scenarios, while you privately observe and brainstorm solutions.
Take the guesswork out of your design and development process.. Moderated 1:1 sessions provide key usage scenarios, while you privately observe and brainstorm solutions.
Remote Usability Testing:
When geographic reach is critical, consider our WebEx facilitated 1:1 usability testing methodology. This approach eliminates facility and travel fees, and allows for rapid turnaround of user insights across any geography.
When geographic reach is critical, consider our WebEx facilitated 1:1 usability testing methodology. This approach eliminates facility and travel fees, and allows for rapid turnaround of user insights across any geography.
Rapid Iterative Testing and Evaluation (RITE):
As a member of your interactive team, we collect user insights as you rapidly progress through the design process. Test, iterate, test, and iterate again. We’ll partner with you until the finished product delights your customers.
As a member of your interactive team, we collect user insights as you rapidly progress through the design process. Test, iterate, test, and iterate again. We’ll partner with you until the finished product delights your customers.
Quantitative Prototype Research:
Let our quantitative research help you decide between multiple design directions or validate the impact of a new design. Target customers perform key tasks using your prototype, while we analyze their behavior (clickstreams), ratings and comments.
Let our quantitative research help you decide between multiple design directions or validate the impact of a new design. Target customers perform key tasks using your prototype, while we analyze their behavior (clickstreams), ratings and comments.
Contact us to learn more.
