Do you know how well your website is performing? What metrics do you use to evaluate its performance? Web analytics only tell part of the story. If you want to understand what’s driving those numbers and quantify the user experience performance of your website, you can use survey-based research to monitor performance over time, evaluate whether site changes are having the desired user experience impact, or see how your site performs against competitors. To help you get started, we have assembled these Guidelines for Measuring Website User Experience through quantitative data collection.