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AnswerLab Original Research

AnswerLab's primary research offers strategic insights
into the user experience.

AnswerLab reports offer strategic insights into how real users think and behave. With a focus on the most pressing business problems in the world of digital content and interaction, AnswerLab reports provide solutions rooted in primary user experience research.

Principles of Mobile Site Design

Principles of Mobile Site Design

Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.

Review the 25 mobile design principles.

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The Quest for the Best Tablet App UX

The Quest for the Best Tablet App UX

The AnswerLab user experience research team explores tablet apps that users can’t live without and identifies the features, elements, and user experience that make these game-changing tablet apps. In this eBook, we share the following findings:

  • Find out why and when tablet apps matter
  • Learn what exceptional tablet app UX looks like, including 3 game-changing apps and what makes them so great
  • Get 11 UX best practices for creating outstanding tablet apps

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Elevate Customer Experience

Elevate Customer Experience

Learn how leading companies are leveraging user experience as a cornerstone to creating the exceptional customer experiences that set them apart from the pack. In this report, we share the following findings:

  • Four ways to capture executive-level support for customer experience initiatives
  • Three steps you can take to create alignment across business units
  • Three recommendations for elevating customer experience in your organization

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Field-Based Eye Tracking on Online Dating Sites

Field-Based Eye Tracking on Online Dating Sites

Eye-tracking technology shows where users are looking on a web page to help determine optimal layout of content. Now eye-tracking research can take place in the field with portable eye-tracking technology from Tobii.

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 Drive App Success, Shape Marketing Around Your Users

Drive App Success, Shape Marketing Around Your Users

This report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel, to the end of driving interest, downloads, and revenue.

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Crafting A Winning Digital Strategy Across Mobile Platforms

Crafting A Winning Digital Strategy Across Mobile Platforms

This report will help digital content owners and digital marketers successfully tailor their content to every mobile platform by exposing users’ expectations for content across platforms.

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2011 Digital Marketing Outlook

2011 Digital Marketing Outlook

The 2011 Digital Marketing Outlook (DMO) study includes survey findings from over 650 marketers, agencies and technologists across the digital landscape that reveal their:

  • strategic priorities
  • budget plans
  • hiring strategies

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