AnswerLab Original Research
AnswerLab's primary research offers strategic insights
into the user experience.
AnswerLab reports offer strategic insights into how real users think and behave. With a focus on the most pressing business problems in the world of digital content and interaction, AnswerLab reports provide solutions rooted in primary user experience research.
 | Elevate Customer ExperienceLearn how leading companies are leveraging user experience as a cornerstone to creating the exceptional customer experiences that set them apart from the pack. In this report, we share the following findings:
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 | Field-Based Eye Tracking on Online Dating SitesEye-tracking technology shows where users are looking on a web page to help determine optimal layout of content. Now eye-tracking research can take place in the field with portable eye-tracking technology from Tobii. |
 | Drive App Success, Shape Marketing Around Your UsersThis report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel, to the end of driving interest, downloads, and revenue. |
 | Crafting A Winning Digital Strategy Across Mobile PlatformsThis report will help digital content owners and digital marketers successfully tailor their content to every mobile platform by exposing users’ expectations for content across platforms. |
 | 2011 Digital Marketing OutlookThe 2011 Digital Marketing Outlook (DMO) study includes survey findings from over 650 marketers, agencies and technologists across the digital landscape that reveal their:
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