This report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel, to the end of driving interest, downloads, and revenue.
This report answers the following key questions:
- How do users find/search and assess apps of interest when on mobile and iPad?
- What key elements do consumers use to assess which apps will best meet their needs?
- How can we better promote our apps to encourage downloads?