Gaming

From Electronic Arts to Zynga, AnswerLab helps leading gaming companies make games more popular and engaging. Through extensive user experience research, we answer critical questions including:

Do users understand the game and how to play? Which gaming elements are most enjoyable? What will bring players back to play the game again? What is the best way to use Web, mobile and tablet platforms? To what extent should social functionality be built into the game?

We use a proven framework for assessing games and game development. In all our efforts, our goal is to help you create games that people love to play—and will return to again and again.