AnswerLab enables businesses to build outstanding user experiences for global audiences. Our experts have conducted quantitative and qualitative research in more than a dozen languages across more than 20 countries on five continents.
We pride ourselves on our ability to effectively evaluate consumers in both established and emerging markets, enabling our clients to answer questions such as:
- What region-specific challenges might we face?
- Will our digital product or service be relevant to users in our target locations?
- What are the culture-specific needs of consumers in the markets we want to reach?
- To what extent should we customize our user experience for international audiences?
- How does our brand measure up against the local competition?