Boosting UX Team Bandwidth and Influence

A leading ecommerce company asked us:

How do we get more user research done while maintaining quality and flexibility?  

Our client needed an embedded UX team with retail expertise to scale their UX practice.

We answered:

Designed for adaptability, no two days look the same on this Flex Program. AnswerLab custom-built a team to:

• Lead end-to-end product research that is foundational to the business' primary revenue stream
• Proactively partner with cross-functional teams to strategize, prioritize and recommend research
• Develop internal resources and structures that improve insights impactful, storytelling, and engagement

A dedicated team of three UX Researchers, each UXR is focused on a distinct workstream on ecommerce topics. They cover a range of qualitative methodologies, including concept testing, literature reviews, diary studies, and in-depth interviews.

Over the past two years, this program has grown across initiatives to act as an extension of the client team.

65+ research studies    985+ end-users interviewed

Outcome:

Our partnership provides subject matter expertise, actionable research insights, and support on a range of initiatives across a number of teams. In addition to conducting research, this Flex Program has contributed to client team success by:

• Building custom report templates with impactful storytelling techniques
• Evolving program documents to be more impact-focused
• Providing training and shadowing opportunities for their internal teams
• Piloting new & innovative research programs to build empathy with cross-functional teams

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Need a hand? Contact a strategist to learn more about UX dedicated teams.