The smart home device market is expanding. Since the early days of the first Amazon Alexa and Google Home devices, we've seen widespread commitment to making household tech that gets smarter and more integrated every year from kitchen appliances to smart plugs to cleaning tools to security systems.
Users want their smart home devices to seamlessly connect to one another, working as one convenient, connected system. Ultimately, this translates to brand loyalty in the purchases they make.
Getting your products and experiences right is vital to ensure your brand sticks from the start.
Our client wanted to understand how people use both physical space and technology in their homes to learn how their new device fits people’s lives. Unlike other experiences, it was important to conduct this research in real users' homes to truly understand how this would fit in their space.
To do this, they needed a hardware research study to:
Our hardware research team designed a study to meet both the qualitative insights requirements and the detailed quantitative measures requested by the client team.
The first challenge to solve was how to gather both measurement data and ethnographic details while in participants’ homes and with limited time.
We set up a study with:
We conducted interviews across four metropolitan areas:
To make the measurement process efficient and best use our in-home time, we consulted an architect to understand which elements and measurements in homes are standard and not. The research team also took advantage of a floor planning app integrated with a laser measuring tool to gather the needed measurements quickly.
Both of these steps allowed for more one-on-one interview time with our participants.
AnswerLab researchers met with participants in their homes, along with a videographer, to capture interviews and environmental surroundings. In addition, researchers brought a 3D printed prototype for participants to place around their homes.
“I was going to put [device] on my coffee table, but since I have to keep it plugged in that’s the choice...” - participant, NYC
The research identified the room in which participants most expected to use the device and uncovered opportunities to improve device function and experience in that space.
Accomplishing home measurements, the physical prototype placement activity, and 1:1 interviews during the in-home sessions meant the research team was able to deliver insights and recommendations about:
Project deliverables also included a detailed report of the study protocols and floor plans with measurements detailing the furniture placement, amount of available space, and access and proximity to power outlets.
The product team learned what technology participants had in their homes, how they used it, and why they placed it where they did. They improved the form factor and engineering specs to meet the needs of varying household sizes and use cases.