Our client came to AnswerLab for help planning and executing an international diary study across three major markets to help their team understand the journey of Android users in the context of privacy, safety, and security, and identify how they can build more trust in this space.
Our objectives included:
Our research team designed a two-part study, beginning with a 10-day-long mobile diary study, which allowed us to learn about experiences, actions, and feelings relating to privacy and security in the context of users’ daily smartphone interactions. The diary was followed by a series of follow-up in-depth interviews with selected diary participants to supplement the findings with additional context and detail.
The diary study included 150 participants across the United States, Germany, and India, with 30 participants participating in follow-up in-depth interviews. Our sessions in Germany and India were completed by local in-country partner moderators who were able to navigate the local market and culture, and speak targeted local languages.
Our research resulted in a set of guiding principles and best practices for positive privacy and safety experiences the client team could use for future development projects.
Additionally, we built an action framework compiling our insights and findings that outlined client opportunities, potential actions to take, recommendations, and participant quotes to help illustrate each scenario and build empathy.
Our research also identified:
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