accessibility research helps you:
- Gather data that more accurately represents your whole user population
- Identify areas that interfere with any user’s ability to interact with a system
- Discover early on whether significant, expensive accessibility issues exist
- Provide critical insights that help you innovate on your products, not just fix existing issues
- Connect with people where they are, using their assistive tools and technologies in a realistic context
![Close up of a man with an assistive hearing device looking at a tablet](https://www.answerlab.com/hs-fs/hubfs/Image%201%20-%20740px%20x%20740px_Resized.jpg?width=3840&height=3840&name=Image%201%20-%20740px%20x%20740px_Resized.jpg)