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case study: increase app adoption rates for genentech

Genentech came to AnswerLab wanting to understand how they could improve adoption rates of a tablet app intended to enhance efficiency of its field-based Clinical Specialists and increase engagement with health care professionals.

To get a deeper understanding, AnswerLab responded with a three-part study: starting with ethnography, diving into usability questions in in-depth interviews, and finally running a quantitative survey to validate findings and establish benchmarks.

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I chose AnswerLab because of their expertise in the automotive industry. AnswerLab was spot on with both research execution and delivery, providing strong, actionable insights. Overall the project delivered both valuable data and value for the money.

Joel Guinto | UX Director, The Garage Team Mazda

From their initial proposal to the lab sessions to the final presentation, AnswerLab’s quality has been top notch. I’ve thoroughly enjoyed working with AnswerLab and hope for the opportunity to do so in the future.

Director | User Experience Design, LinkedIn

From our initial discussions to the final presentation of findings, AnswerLab demonstrated a strong understanding of our industry, our business needs, and our customers. Their research design provided actionable insights. We were able to benchmark our site, validate the changes we made, and identify areas for future improvement. They are truly a strategic partner.

Steven Abatiello | Manager, Web Operations at National Grid

AnswerLab has delivered user insights across the globe on our mobile web site, mobile application, and our full web site…AnswerLab consistently delivers creative solutions and spot-on recommendations.

Head of Global Experience Research | F500 Financial Services Company

AnswerLab's ongoing benchmarking research has been critical in guiding our global website redesign, and now we will have a continuous reference point for our decision-making going forward.

CMO | Global Retailer

UX benchmarking has provided my org with a more nuanced and descriptive means to track our progress towards our annual objectives. Through two rounds of benchmarking, AnswerLab has helped my team track how well new feature launches are supporting user needs – or where they’re falling flat. AnswerLab’s insights have helped my team understand where and how we should most effectively prioritize our resources to ensure we’re best supporting our users across our product.

UXR | Google