Experience Gap Research

identifying experience gaps

If you ask a member of a historically underrepresented group about their experience with your product, what do you think they would say?

Determine the inclusivity of your products with Experience Gap research: Qualitative research with a specific, underrepresented population to understand their experience of your product or service.

the benefits

Experience Gap research will help you:

Identify elements of your current experience that harm or help a specific underrepresented population
Identify and address harmful features, content, or imagery before launch
Diversify your user data
Benchmark the current experience of your product for a specific group

Conducting research with an inclusivity focus requires experienced and thoughtful design. Our DEI team is available to advise on all DEI-related research topics.