about the webinar

Join leaders from American Express as they highlight the journey towards growing a UX research practice. American Express has built a comprehensive and evolving UX research practice resulting in a collaborative environment where teams develop A-class products and services. The team continuously meets growing demands from the organization (scaling) and builds their team’s research capabilities (maturing) while learning to navigate these two avenues and measuring what success looks like. 

Integrating a user insights program across teams can be complex. American Express partnered with AnswerLab to further elevate their UX research program and help foster a mature, seamless collaboration process across teams so they can create alignment and build better experiences for customers.

speakers

watch the recording (45 minutes)