Market Research vs. UX Research: How to Decide?
It’s an exciting time to be in UX research – a rapidly, evolving world means an increasingly important need to understan...
Julia Marks
Julia Marks is Senior UX Researcher at AnswerLab who has led mixed-methodology research efforts at both market research and UX research consultancies for the last half-decade. In her tenure, she has collaborated with 15+ clients to build a deeper understanding of the customers' needs and strategize based on these insights to align with the big picture of the business. Julia holds a B.S. in Advertising from University of Illinois at Urbana-Champaign and a Foundations in Design Thinking certification from IDEO U.