Nicole LoCicero

Nicole LoCicero
Nicole LoCicero, a member of our AnswerLab Alumni, conducted research to help Fortune 500 clients identify and prioritize qualitative insights that improve their business results during her time at AnswerLab. Nicole may not work with us any longer, but we'll always consider her an AnswerLabber at heart!

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The UX of Gaming: How to Conduct User Research for Groundbreaking Insights

In 2021, it’s estimated there are be 2.725 billion gamers worldwide, up from 2.341 billion in 2018. Games are played, wa...

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