Ashley Craig

Founder & CEO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

writes text on a sheet

about our founder

Passionate about: Delivering insights that inform the design and development of products that drive meaningful experiences and improve the day-to-day lives of all people.

Experience: Research Manager with nearly 15 years of experience designing, conducting, and analyzing qualitative and quantitative research. I have an extensive background in user experience, usability, and customer experience research, employing a breadth of methodologies across a spectrum of product verticals and end users, from edtech for children, parents, and educators, to social media, to software and hardware solutions for consumers, SMBs, and large enterprise organizations. I currently manage and support the research and professional development of a team of researchers.

Studied: Ph.D. in Lifespan Developmental Psychology with a concentration in Child Development from North Carolina State University
For fun: Spending time with my family and friends, home renovation, listening to podcasts, and watching documentaries

get the insights newsletter

Unlock business growth with insights from our monthly newsletter. Join an exclusive community of UX, CX, and Product leaders who leverage actionable resources to create impactful brand experiences.