Mauricio Ubach

Founder & CEO

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about our founder

Passionate about: Inclusive research, understanding mindsets, diagnosing product behaviors, and finding the intersect of user and business needs.

Experience: Qualitative research consulting with a focus on generative and usability methods.

Studied: BA Art History at UCLA

For fun: Exploring Chicago with my family, cooking new recipes, and iterating on my coffee brewing technique.

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