data-driven insights that fuel product decisions

Transform data into strategic product decisions with our comprehensive quantitative research services. 

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how quantitative UX research can help

Product managers rely on quantitative insights to measure success and inform strategic decisions. Whether you're benchmarking performance or validating new features, AnswerLab provides the data-driven research you need to optimize your product roadmap. 

Our research insights provided valuable direction for improving user retention. 

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Prioritize Features with Data

Get the confidence to prioritize features that will have the biggest impact on product adoption and growth.

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Measure for Maximum Impact

Track and optimize your product’s performance with insights on user behavior and engagement.

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Drive Business Decisions

Conduct large-scale studies that provide statistically significant data to support business-critical decisions. 

research designed for impact from start to finish

We manage your quantitative research from research objectives and questionnaire design to analysis and reporting to get your team the insights you need.

Questionnaire Design & Development
Custom questionnaire based on key business objectives

Sample Management
Expert participant management paired with
data integrity through multi-pronged quality checks

Analysis & Reporting
Final data report of findings and comparisons

Strategic Insights
Strategic insights aligning with key objectives and data findings

our methods and analysis

With 19+ years of UX-specific experience, our quantitative research team specializes in collaborating with you on your research objectives and leading all facets of your end-to-end custom survey projects.

  • Consultive survey design and 
    analysis planning
  • Segmentation and personas
  • Longitudinal tracking programs
  • Concept and messaging testing
  • Intercept tracking studies
  • Targeted intercept studies
  • Open, closed, and hybrid card sorts
  • Tree testing
  • Heatmaps
  • MaxDiff and Conjoint Analysis
  • Kano method
  • Concept and prototype testing
  • Benchmarking studies
  • Task flow studies
  • Project logistics and analysis support
  • Sample and fielding management
  • Custom data analysis, cross-tabulations, and data tables
  • In-depth reporting, presenting key findings and recommendations
  • Multi-method qual/quant synthesis

top brands trust AnswerLab's quantitative expertise

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case study: an award-winning UX

A global automotive brand planned to launch a new version of their Features and Options functionality. Their product managers wanted end-user data to inform their design choices.

Our research team designed a quantitative prototype study with 200+ participants to test three potential design choices. 

Ultimately, the final design earned the client recognition in J.D. Power’s annual survey, which recognized them for having the best Features and Options functionality in the industry.

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drive product success

Leverage quantitative insights to drive product success. Contact us to explore how our data-driven research can optimize your product strategy

contact us

How can we help? Talk with an experienced strategist about your UX research needs.