Measuring your user experience is the key to understanding its business impact.
There’s little doubt that the customer experience matters to the bottom line. But understanding the impact of the many digital interactions that lead to business results is a complex undertaking.
In this new resource, you’ll discover how to:
- Demonstrate the value of your UX initiatives to top executives
- Get internal buy-in for your UX efforts
- Build or refine your UX measurement program
- Integrate UX into the full product development process
- And more...