A multimedia client asked us:
Can we improve content creator experiences with artificial intelligence? What do musicians want out of an AI-powered creator tool?
We answered:
To help our client explore how artificial intelligence can play a role in the creative process, we designed a two-phase research study, beginning with a two-week Diary Study, followed by In-Depth Interviews. Participants were primarily professional musicians with an interest in AI tools.
First, participants completed eight diary entries over the course of two weeks on a range of topics including their music creation process, tools they currently use, where AI might be able to help them, and what types of things they felt AI could assist them with during the process. Then, we dug into their diary answers in follow-up one-on-one interviews.
Outcome:
Early exploratory research can be an invaluable tool in your research toolkit to help understand a problem space before creating potential solutions. When it comes to building a new AI-powered product, early exploratory research ensures you have a deep understanding of your users before spending precious time and resources developing a prototype.
Research on user habits, needs, and pain points during the creative process helped lay the foundation for successful AI product development.
Findings included the different ways creators make music, their biggest pain points and dreaded tasks, and what they value to help our client understand where AI could fit in.
We also dug into competitive research on the existing tools creators use, how they provide value, and where they fall short. AI-specific findings included creators’ current perspectives and feelings about AI tech, blue sky brainstorming on the perfect AI tool and how it would help them, and more. Key recommendations from our team ranged from tactical feature suggestions to overarching strategic priorities to suggestions for what follow-up research should focus on as their next step.
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