A leading ecommerce company asked us:
How do we get more user research done while maintaining quality and flexibility?
Our client needed an embedded UX team with retail expertise to scale their UX practice.
We answered:
Designed for adaptability, no two days look the same on this Flex Program. AnswerLab custom-built a team to:
- Lead end-to-end product research that is foundational to the business' primary revenue stream
- Proactively partner with cross-functional teams to strategize, prioritize and recommend research
- Develop internal resources and structures that improve insights impactful, storytelling, and engagement
A dedicated team of three UX Researchers, each UXR is focused on a distinct workstream on ecommerce topics. They cover a range of qualitative methodologies, including concept testing, literature reviews, diary studies, and in-depth interviews.
Over the past two years, this program has grown across initiatives to act as an extension of the client team.
65+ research studies 985+ end-users interviewed
Outcome:
Our partnership provides subject matter expertise, actionable research insights, and support on a range of initiatives across a number of teams. In addition to conducting research, this Flex Program has contributed to client team success by:
- Building custom report templates with impactful storytelling techniques
- Evolving program documents to be more impact-focused
- Providing training and shadowing opportunities for their internal teams
- Piloting new & innovative research programs to build empathy with cross-functional teams
...
Need a hand? Contact a strategist to learn more about UX dedicated teams.
