improve engagement on medication websites
Discover best practices for engaging patients and healthcare professionals on your website
Brand medication websites often fail to engage visitors due to a lack of understanding of users' needs. However, pharmaceutical companies can deliver better digital experiences for patients and healthcare professionals by following UX best practices.
This guide features best practices for medication websites based on user experience studies conducted by AnswerLab.
Download a free copy of this guide to:
- Better understand how medication websites can meet the key needs of patients and HCPs
- Unlock new opportunities for improving website UX
- Get expert tips, techniques, and solutions from experienced UX professionals
about the author
Jim Ross
Jim Ross is a Principal UX Researcher at AnswerLab where he leads research with clients to help them better understand their customers, in order to create experiences that people love. He has over 20 years of experience in UX research and design, is a frequent speaker at UX conferences, and is a prolific author for UX magazines and blogs.
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about AnswerLab
AnswerLab is a UX research firm that helps companies in pharma, healthcare, and other industries create better digital experiences.